Swaddle Up™ Stage One Starter Pack Blue
Swaddle Up™ Stage One Starter Pack Grey
Swaddle Up™ Stage One Starter Pack Pink
Swaddle Up™ Stage One Boy Bundle
Swaddle Up™ Stage One Girl Bundle
Swaddle Up™ Stage One Unisex Bundle
Swaddle Up™ FAQs
Our global award-winning Swaddle Up™ for swaddling newborns
Why Choose Our Newborn Swaddle
Swaddling is a gentle, proven way to help your baby feel safe, settled, and ready for sleep. By mimicking the familiar feeling of the womb, a newborn swaddle offers soothing comfort that can promote deeper, more restful sleep from day one.
Our signature arms up swaddle design allows your baby to sleep in a natural position with their arms by their face so they can self-soothe while still feeling secure. Eliminating the need for extra layers or long fabric wraps, our Swaddle Up™ offers an easy-to-use solution that is ideal for following Safe Sleep Guidelines. Made from premium breathable fabrics that can help regulate your baby's temperature, our swaddles for newborns are also gentle on delicate skin making them the perfect sleep solution all year round.
Comfort, Safety & Ease – All in One Baby Swaddle
Our baby swaddles are designed to do more than just wrap - they support your baby’s natural sleep rhythms and developmental needs. The unique arms up design allows for natural movement while helping reduce (not eliminate) the startle reflex, so your baby stays calm and settled for longer stretches, safely.
Each infant swaddle is made from breathable fabrics that help regulate temperature, with a range of TOG options for every season. From lightweight summer layers to snug winter warmth, you can swaddle with confidence all year round.
Features like a two-way zipper make nighttime changes a breeze, while the hip-healthy shape supports safe development from day one. Best of all, swaddling becomes a consistent part of your baby’s sleep routine, helping build strong sleep cues that support long-term sleep habits.
Whether you're preparing for your first night home or trying to establish a calming bedtime ritual, our swaddles for newborns are here to make every moment easier.
Shop the Right Swaddle for Your Newborn
When dressing your baby for sleep, always follow a tog and layering guide that is suitable for your sleep environment. For less confusion and more cozy cuddles, our winter newborn swaddles are a warm, soft and snug solution for a perfect nap or nighttime sleep. Or if you’re in a warmer climate and wondering how to dress your baby in the heat – our summer swaddles are lightweight and breathable, ideal for taking the stress out of sleep time.
If your baby is starting to show signs of rolling, fear not! Your routine doesn't need to be affected and choosing a transitional swaddle that allows your baby to gently and gradually move from arms-up to arms-out sleep, whilst still feeling that snug secure swaddle feeling, is the ticket to bedtime bliss.